Product launch coming in August!

There is going to be a new company launched from under the umbrella of Five Espressos in the next couple weeks.

Brian and I have been very busy trying to get everything set up for launch. It has been a learning experience all the way around. My responsibilities have included the design of a couple offerings as well as the creation of the marketing site for the project

In classic agency fashion, it is really easy to do great work for clients, but often for your own work you can allow every obstacle to be insurmountable.  We are both dabbling in things we haven’t done before, but we have been having a blast at the same time.

There are so many unknowns when you’re starting a new business, there are so many things you can try to finish, there are so many places you want to take the new business, but the biggest focus needs to be shipping (launching!) your project.

Matt Mullenweg, creator of WordPress, had this to say in an article from a couple years back, but the quote has stuck with me, and appeared in may different forms

. But if you’re not embarrassed when you ship your first version you waited too long.

Well. We’re on our way to shipping this new project, and we certainly wish it could have all the bells and whistles that we dream for it, but that’s not in the cards for the next couple weeks. We have some serious work to do!

Lets get embarassed!


4 thoughts on “Product launch coming in August!”

    1. Stay tuned!
      In a perfect world, this will happen August 1.
      I won’t let myself delay it any further 🙂

    1. I can’t wait to show you.
      Unfortunately, the closer you get to launch, the more things pop up that you need to finish before it’s shippable! I hope to at least have something to show by the end of the week, and we’ll officially launch on september 1!

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