Dan Hefferan
We deal with digital real estate; it was fun to work with physical real estate on this project: Hello Homes GR
We worked with Mike from Camper Creative to build a website to match the energy of the Hello Homes team.
It was our goal to provide the platform for the ongoing marketing efforts of Hello Homes. Users are sent to blog posts through activity on social media and interested visitors can begin their search of Grand Rapids area MLS listings right from Hello Homes.
Some days you have to wonder about the story behind a name.
When Brian and I realized that a web design company would be our first adventure into the world of business, the next challenge was, obviously, what we would call the business!
I wasn’t too keen on the idea of naming the business after one of us. There are some great design firms that draw their names from their founders, but I knew it wasn’t the direction I wanted to go.
So we sat, and we even started doing some of our first work before really having a name. Ultimately, the work mattered more than our name ever would.
At the time I was reading and writing a great deal about internet marketing and business, and Seth Godin had just released his book Poke the Box.
The book talks about the importance of sharing the work you’re doing, about trying and failing, and seeing what actually happens when you poke the box. I was just starting to experiment with projects on the internet so I devoured the message.
I found myself watching a short video of Gary Vaynerchuk’s review of the book. Though the review video was good, what really stuck out to me was this comment:
When I read this comment, I was immediately curious. Who was five espresso and what was their opinion on the book, or did they have a book I needed to check out too? A quick google search returned things like “Top 5 espresso bars in New York City, or “Take these 5 espresso machines home to become the ultimate domestic barista”.
I realized that “5 esspresso’s” was a spelling mistake, but I also realized that the name brought me to action. It made me want to know more, to search for the answer.
So I bought the domain name and emailed brian that we had a name.
Bauer CRC in Hudsonville Mi reached out to us with a problem.
Within the next month, their website service would be closing and they needed to figure out what came next.
We were able to work with them to find an inexpensive website design and moved their hosting over to stable servers. The whole process had to be done in a couple of weeks.
The finished product had all of the features of their previous website, but built on the WordPress platform, with a design that works on any screen size.
