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a journal of small victories

Dan Hefferan

Dan in front of Lake of the Clouds, porkies

And now for something similar, yet different

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Strangely enough, it’s been almost two years since I’ve published a blog post. Yet, i’ll admit sitting down to write feels natural, like it’s certainly been missing for a long time. Logging back into this website and playing around and making some changes this morning felt vaguely like coming home.

I’ve been freelancing, or whatever we can call my experiments with this self employed life for more than 3 and a half years. But I have yet to really thrive in this, and I think it’s because I’ve allowed myself to repeatedly get disconnected with what really matters to me in this industry.

Business is personal, and many of the business owners I’ve worked with over the last 3 years are some of the best people I’ve met, and I want to do whatever I can to help them reach the level of success that they desire.

Right now, my greatest skillset for that is within the digital marketing space, and that’s what I’m looking to start rebuilding this freelance business around:

  1. Websites focused around a larger sales funnel objective
  2. Digital Marketing Services.

I want to create ongoing relationships with my clients, not just be very involved with them for a few months only to become acquaintances after launch, I don’t really do relationships like that.

I want to help business owners take their businesses confidently into the web and social media spaces thru beautiful websites, strategically curated social media campaigns, and being mindful of search visibility.

Starting a business isn’t without risk. This might not work, I might find out that I don’t have the stuff to really create a business that can exist beyond me, that can really create change in clients, that can become known for creating stellar results.

It’s possible it doesn’t work, and I’m going to try anyway. The last few years of not having a reliable boss have been a learning experience, yet I haven’t thrived up until this point. Ultimately I’ve been content with playing safe and small, and
I believe I was put here for more, and I’m going to step up to that proverbial plate, and I’m going to take my swing.

It’s going to be a lot of work, it’s going to be a lot of long hours, it’s going to be a lot of weekend work, I’ll never catch up on every show that every friend says I need to watch. But it’s worth it.

Let’s get after it.

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